Business Growth & High-Stakes Decisions
Strengthening performance, team selection, client engagement and complex decisions, helping leaders, boards and families keep decision quality under pressure.
Expertise
Three areas of expertise
Behavioral Intelligence Solutions & Products
Embedding behavioral data and AI into products, operating systems and personalized experiences, enabling relevant recommendations and decision optimization at scale.
Wealth, Investment & Family Decisions
Helping advisors, investors and families understand financial behavior, improve decision quality and navigate wealth and succession.
Services
How Hugh Delivers: Through DNA Behavior
Hugh’s work is delivered through DNA Behavior: its behavioral intelligence platform, AI-enabled products and consulting team.
Platform
DNA Behavior
Behavioral intelligence platform: AI-powered behavioral assessments and analytics to predict performance, optimize decisions and drive human potential.
dnabehavior.com (opens in a new tab)Platform
GoDNA
Make new connections easy. GoDNA uses behavioral science to help you understand people instantly, so you can connect and talk with confidence.
godna.ai (opens in a new tab)Consulting
Behavioral Consulting and Coaching
Optimizing Business Performance
- Behavioral Data Analytics
- Leadership Development
- Team Performance, Hiring, Talent Development
Behavioral Marketing for Personalization
Personalizing client and prospect engagement with behavioral insight.
People Due Diligence for Mergers and Acquisitions
Leadership and team behavior due diligence, delivered through Pegasus Ratings.
Navigating High Stakes Decisions
Protecting decision quality under pressure, through High Stakes Navigators.
Quantum Leap 360° Coaching
A 12-month, 360° guided coaching journey, through DNA Quantum Leap.
Family Facilitation for Continuity Planning
Facilitated family conversations on wealth, succession and governance.
Connect